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Why We #WearOrange

#WearOrange to fight against gun violence

May 31, 2018

Why do we #WearOrange?


The Wear Orange campaign began in 2015, two years after 15-year-old high school student Hadiya Pendleton was shot in killed in Chicago – just a week after she performed with her high school marching band at President Barack Obama’s second inauguration. Her death was an accidental casualty of gun violence.



Following her death, Pendleton’s friends wore orange and asked us to stand up and speak out to raise awareness about gun violence. Since Pendleton’s friends first wore orange, it has becoming the defining color of the  movement to prevent gun violence.


Orange is bright and bold and demands to be seen. It expresses our collective hope as a nation- a hope for a future that is free from gun violence.


Join SameSide to support Wear Orange Day 2018 on June 2nd at The Standard, Downtown LA. At WEAR ORANGE: Shine + Swim, sport your orange bathing suit and relax by The Rooftop Pool as we advocate for sensible gun solutions in partnership with Everytown for Gun Safety.



We will Wear Orange to honor the more than 90 lives lost and hundreds more wounded by gun violence every day.


We #WearOrange to be seen. Now, let’s demand that we are heard.

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